Haley Marketing | Brand Guidelines

Brand Handbook

The Brand Handbook serves as an online hub for the Haley Marketing brand identity.

As we continue to grow Haley Marketing, it’s increasingly important that our brand appears cohesive across all channels. With this in mind, we’ve created the Haley Marketing Brand Handbook to serve as a guide for all our communications – internal and external.

The handbook provides direction for use of Haley Marketing logos, icons and fonts. As well as quick downloads for all our core brand materials: logos, print templates, basic presentations, and social media graphics.

Using the Haley Marketing Name

Haley Marketing should always be referred in copy and speech as Haley Marketing. Haley Marketing should never be referred to as Haley, Haley Marketing Group, nor should our company name be cited with the word “the” in front of it.

Haley Marketing

Haley Marketing Group

Haley

The Haley Marketing

Our Logo

The core logo features icons for four of our core categories: staffing websites, digital marketing, branded content, and marketing technology. To maintain consistency please follow the following guidelines whenever using our logo:

Our primary logo should be used on white backgrounds only.
On a black background, we should always use the logo with "Haley" in white and icons in color.
If the logo is to be used on color use solid color logos to maintain ADA compliance. All white on darker colors and all black on lighter colors (please see examples below.)

Logo for Small Use

Whenever our logo is to be used in a small area, we should use a version without icons to ensure the best quality and legibility.

Brand Colors

Each of the icons and colors used in the logo represents a product or service offered by Haley Marketing. These are extended with secondary colors and icons, not found in the logo. It is essential that proper colors are used when referring to these services.

Primary Colors

Royal Blue

PMS – 7680 C
CMYK – 99 100 10 1
RGB – 51 42 134
HEX – #332A86

Lime Green

PMS – 362 C
CMYK – 69 20 100 4
RGB – 94 151 50
HEX – #5E9732

Orange

PMS – 7578 C
CMYK – 7 68 100 0
RGB – 227 111 30
HEX – #E36F1E

Brick RED

PMS – 1815 C
CMYK – 0 96 100 32
RGB – 138 31 3
HEX – #8A1F03

Navy Blue

PMS – 7477 C
CMYK – 90 67 46 34
RGB – 33 67 87
HEX – #214357

Secondary Colors

Pine Tree green

PMS – 7727 C
CMYK – 89 31 84 21
RGB – 0 112 74
HEX – #00704A

Sky BLUE

PMS – 7702 C
CMYK – 66 22 0 0
RGB – 72 164 221
HEX – #48A4DD

BRIGHT YELLOW

PMS – 109 C
CMYK – 1 16 99 0
RGB – 225 210 0
HEX – #FFD200

Neutral Colors

Black

PMS – 100% black
CMYK – 100% black
RGB – 0 0 10
HEX – #00000A

Grey

PMS – 50% Black
CMYK – 50% Black
RGB – 147 149 152
HEX – #939598

White

PMS – Opaque White
CMYK – 0 0 0 0
RGB – 255 255 255
HEX – #FFFFFF

Haley Marketing Fonts

These are our brand fonts. Museo Slab should be used for titles and headings. While Roboto should be used for body copy.

*Note: Museo Slab and SkippySharp are available through Adobe Fonts and Roboto through Google Fonts. If needed Museo Slab can be substituted with Roboto Slab with Google Fonts.