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Email Guidelines

Guidelines for all email communications.

The following guidelines direct the style and creation of email content for all Haley Marketing communications, internal and external. This includes, but not limited to any client communications (text-based email templates, email signature standards, sales emails, etc.); Idea Club Newsletter templates; and any other guidelines for Haley Marketing email communication.

Email Signature Standards

Our standard email signature includes your name, position, as well as Haley Marketing name, phone and email. This is followed by the Haley Marketing logo and our current call-to-action email graphic linked to the current promotion.

Please follow Haley Marketing brand standards by using ONLY Roboto Regular. If you don’t have Roboto, please default to Calibri (Body.) DO NOT USE Times New Roman or any other fonts.

Detailed instructions for setting you your email signature can be found here: Set-Up Your Email Signature.docx.

Victoria Kenward

Founder/COO
Haley Marketing | 1.888.696.2900 | haleymarketing.com

Text-Based Email Sample

Hi everyone!

For tomorrow’s consulting class, we’re going to try to share real world stories about what we are hearing from our clients. Please come prepared with an example of a client call you have recently been on. This could include:

  • Recent outreach calls to on-hold clients
  • Discussions with clients during PM / Creative calls about our projects and what’s going on in their businesses
  • Calls to clients to see “how they are doing” and ask how we can help
  • Sales calls
  • For creative, if you have not been on calls, but there are specific things you are being asked to do to help clients, we’d love to hear those stories too!

The purpose of the discussion is to share experiences, so we can all get a better understanding of the issues our clients are facing, what they are seeing in the market, and how they are looking at their marketing at this time.

Please be prepared to share one example of a call / project you have been on.

Thanks,
David

David Searns
Founder/CEO
Haley Marketing | 1.888.696.2900 | www.haleymarketing.com

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Website Standards

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Digital Guidelines

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